Joint Winner: Campaign for Learning Networked for Learning - Large Organisation

Virgin Media’s Learning at Work Week provided a variety of fun, creative and vibrant resources and activities to encourage development, wellbeing and collaboration.

The event was designed to support Virgin Media’s Grow People business priority and its Employee Experience strategy. All colleagues were invited to participate in opportunities that aimed to enhance experiences and unlock potential, with access to learning supported through digital and bitesize provision.

A working group and partnerships were formed to create and promote content for the week. Activities were delivered in different formats to appeal to colleagues with varied roles, hours and locations.

Short ILT sessions brought all business areas to learn and network. Networking sessions provided tips and techniques for learners to stimulate and support them to create connections. An innovation lab brought individuals together to work on a business challenge that asked ‘How can we transform our workplace to maximise collaboration, inclusion and great decision making’. A fun ‘pass the baton’ video challenge promoted through social media encouraged colleagues across Virgin Media UK and non UK sites to introduce, meet and learn from others. All day roadshows offered take away learning and fun giveaways.

All the communications followed Virgin Media’s brand style and were fun, lighthearted, cheeky and honest. A printed and online teaser campaign created excitement prior to the week. Business partners, directors, area leads and Learning at Work Week ambassadors were engaged to promote the week business-wide. Online videos, fun comic strips in daily emails and content for social media were created to entice people to get involved.

The week created a buzz and involvement that has continued to have positive effects for future collaboration. The network created by the Innovation Lab continued working on solutions to the business challenge. There is a demand for more ILT sessions and ongoing support. Virgin Media’s learning portal visits increased by 37% following the week’s activities. Over 77,000 social media accounts have seen Virgin Media’s Learning at Work Week content, promoting the brand more widely to customers and potential employees.