Hallmark Care Homes is a family-run care provider with 20 care homes across England and South Wales. Hallmark Care Homes provides industry-leading, residential, nursing and dementia care and has won over 100 awards over the last 23 years. For further information, please visit https://www.hallmarkcarehomes.co.uk/


Hallmark Care Homes supported their nurses’ digital learning journeys for their online Learning at Work Week. The company worked closely in partnership with RCNi, a wholly owned subsidiary of the Royal College of Nursing, which provide learning and development resources to the company through its online platforms. Investing in team members continual learning and quality of practice directly enhances residents’ care and experience, so the learning team used the week to raise awareness of the platform and help nurses make the most of the resources on offer. It was also an opportunity to highlight the company’s investment in their team on social media and promote the Hallmark Care Homes brand.

During Learning at Work Week the team held virtual drop-in sessions with RCNi representatives and advertised the benefits on their Facebook and Twitter to promote sign up to the platform. The drop-in sessions aimed to deepen adoption and engagement with the learning resources which include accredited e-learning modules, journals and an online portfolio. Nurses could also find out about the revalidation process and using the platform to create their own digital experience so they have ownership and responsibility for their learning journey. Participants also took part in question-and-answer sessions to address any issues or concerns. RCNi’s involvement provided professional credibility which further inspired confidence and engagement with the platform.

To promote the week across the company and more widely, the learning team made extensive use of social media. They posted news of the RCNi partnership and the benefits on their Facebook recruitment page and twitter channel. The intranet featured a dedicated RCNi tile so that nurses could access the resources easily. The team also used offline and online posters and nurses were sent a personalised letter from the Director of Care Quality, Governance and Compliance who is also the senior nurse. The resources were shared with General Managers and Business Administrators for each home.

Over 80% of nurses signed up to RCNi during the week with 20% actively engaging through the drop-in sessions. Within a week of gaining access to the resources 95 modules were completed with a further 32 modules in progress. The recruitment page post has received 1600 views, the most for any post on the page. The team successfully highlighted Hallmark Care Homes’ support of the ongoing assessment and development of their nurses, demonstrating their commitment to their professional growth in current and future roles. They have stimulated active engagement with the RCNi resources and increased awareness of the company leading to more direct enquiries about nursing vacancies.

The Learning at Work Week activities reflect the organisation’s drive to exceed professional standards and support the aspirations of its people through continuous access to the very best of training and development. The team continue to monitor the impact of the week including the overall positive impact on clinical practice through audit and compliance measures.