Virgin Media’s Learning at Work Week showcased new digital tools to connect people across the business and support its values and cultures.

The company uses digital tools for business-wide priorities and strategies that need to connect people to each other and to essential information quickly.

For Learning at Work Week 2019, the company promoted three new digital tools developed by its Innovation Lab and linked to its Grow People and Employee Experience Strategy. These are its mentoring programme tool, Connected App, which connects mentors to mentees, connects colleagues and provides a platform to share ideas, videos and articles; The Augmented Reality Leadership Pack supporting Virgin Media’s leadership induction programme; and Evalu8App, which lets learners give feedback on Virgin Media’s learning and development courses through mobile devices.

The company promoted the apps in different ways and through different channels to ensure everyone at Virgin Media had the opportunity to interact with them and learn more. To encourage business-wide involvement, the team worked with internal communications, business partners, directors and area leads.

To create excitement before Learning at Work Week, a promotional video and engaging teaser and poster campaign were shared on Intranet pages, in business communication, on digital screens and through social media. Learning at Work Week Ambassadors were recruited to engage colleagues in their areas and run roadshows that showcased the apps and the wider digital learning resources on offer.

A Shaping the Future of Learning blog series highlighted developments the company expects to see within the next 10 years including on Field Based Learning and Microcredentials.  These featured on Virgin Media’s dedicated Learning at Work Week digital pages, site banners and social media, and in its regular communications.

Training sessions and roadshows took place at ten locations. Visitors to each roadshow were invited to record their feedback via the Evalu8App.  Short ILT Power Hour sessions offered learning that business areas could attend together, without impacting on operational activity. In addition, virtual Power Hours were run via WebEx to reach wider audiences. The Virgin Values Moments competition, which used the in-house Augmented Reality App, invited colleagues to take a photo of a moment that captured one of the company’s six values. This engaging activity promoted the company’s corporate values and showcased the technology. 

User generated digital content was shared via Virgin Media’s dedicated Jive collaboration site. The creation of digital pages and videos, available 24/7, supported the ongoing development of a workplace culture where everyone has access to digital content. To promote Mental Health Awareness Week, X6 Wellbeing sessions were also delivered to support employees and managers.

Learning at Work Week successfully supported Virgin Media’s business priorities and provided development opportunities that will unlock potential, drive performance and increase engagement.

Over 2 hours were dedicated specifically for employees to participate in activities, exhibiting commitment to their development. Over 1000 colleagues in total attended roadshows, took part in sessions and used the new apps. Over 1200 people visited the iDiscover Learning at Work Week page an increase in usage of 31.2% following the week. The ILT sessions received positive feedback and has led to demand for further sessions and ongoing support.

The provision of Networking learning is predicted to support collaboration in the business and actions are ongoing for the Innovation Lab, and wellbeing learning is predicted to reduce absence in the long term.