Join Des Waddy, professional copywriter and communications strategist, for this half-day immersive workshop on how to create meaningful case studies that demonstrate your impact.

Break the boring template.

Throw a few lacklustre rules out of the window.

Instead, make your case studies human stories that get read.

Do justice to your projects. Demonstrate your organisation's impact. Support wider objectives. 

This three-hour workshop covers best practices when structuring and writing your case studies, drawing inspiration from two decades in the business of copywriting. Learn how to attract your audiences and keep them engaged. From leading with the hook to introducing pace, you’ll have ten writing pointers to put to use immediately, saving you time when the next case study calls. Working in small groups, each principle will be reinforced with a quick exercise. Come along to start telling compelling stories, backed up by clear evidence. 

"I particularly enjoyed the case study writing session - fun and informative"

Attendee at the Measuring Outcomes and Evidencing Impact conference (November 2018). This workshop is an extended version of 'Creating meaningful case studies’, a 45-minute session held as part of the conference.

In the session, Des will show you:

  • key principles to help write meaningful case studies
  • practical sessions to help reinforce writing principles
  • how to link your case study to the bigger picture

Who will benefit from attending?

This is for anyone interested in transforming the way they show their organisation’s impact, particularly relevant if you:

  • write reports as a learning and development professional
  • work in a communications role, where case studies are often used 
  • work as a fundraiser or in a business development role
  • are a project manager who needs to write case studies as an additional task to the day job 
  • feel your organisation’s case studies can work harder for you
  • want to pick up some best business writing practices 

Cost

***SPECIAL EARLY BIRD OFFER £90 (NO VAT) UNTIL 12 JULY 2019 ***

The cost of the workshop is £120 (no VAT)

Join the Friends of the Campaign for Learning and receive a 20% discount on this workshop fee and as a special introductory offer, you can bring a colleague to the workshop free of charge.

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