Small and informal helps first steps
How can individuals who 'reject' learning be motivated to engage in learning again? The Campaign for Learning and learndirect have made a number of recommendations based on research which shows that government-sponsored campaigns are often failing to engage the 16% of adults who are 'rejectors' of learning.

Phase two of the 'First Steps into Learning' research reveals that individuals from hard to reach groups are more likely to engage with learning offered in bite-size chunks, in an informal environment, when it does not require long-term commitment. They also seek tangible outcomes, such as qualifications or credits towards qualifications, a variety of learning styles, and for learning to address meaningful life goals.

Experts and influencers from the learning world attended the launch of the findings at a recent Parliamentary reception organised by the Campaign for Learning with learndirect. Guests heard from Lord Dholakia, patron of the Campaign and president of the Liberal Democrats, Tim Collins MP Conservative Party shadow education secretary, Barry Shearman MP chair of the education and skills select committee, Helen Milner, Ufi/learndirect and the Campaign's Susie Parsons.

The Campaign for Learning and learndirect are recommending that the government speed up the creation of a credit framework, and strengthen adult Information, Advice and Guidance services, tailoring them to meet local needs. Further recommendations can be found in the summary report, which is downloadable from the Campaign's website www.campaignforlearning.org.uk by following links for research.

The Campaign for Learning is supported by the Learning and Skills Council and other private and public sector organisations Click here