Join the Family Learning Week media campaign

Your organisation could provide the perfect example or illustration that reinforces a Campaign for Learning news story or feature and shows the real difference family learning is making to lives and communities, as a result of Family Learning Week or throughout the year. You can join us on a national or regional level for Family Learning Week to ensure you get the coverage you want. A win/win for you and for family learning.

Family Learning Week 2007 PR Campaign time-line

April 2007 - onwards: Compiling media friendly case studies of exceptional family learning experiences. The Campaign is looking for families to share their stories of family learning success and practitioners who've used family learning to rebuild communities and change lives. If you can help, contact the Campaign's PR team on ldennis@cfleraning.org.uk, 020 7766 0003.

April 2007 – June 2007: Targeting trade media with case studies, diary notes, press releases and articles to encourage even more community venues to sign up to Family Learning Week. Contact the PR team if you have been involved in Family Learning Week before and would like to share your experiences with your industry or sector.

July 2007 – September 2007: Targeting consumer media to raise public awareness of Family Learning Week and the importance of family learning in the home. Contact the PR team if you know of families who could inspire others to learning or you already know what amazing Family Learning Week event you are hosting. Your help could change lives and make Family Learning Week 2006 even more successful.

September 2007 – October 2007: The National Media Campaign for Family Learning Week will bein full swing. Click here to find out what the PR team are looking for to help us get family learning into the national headlines.

Don't forget to register your Family Learning Week event here as soon as possible. If we don't know about it we can't help you shout about it.

- Case studies: Does your organisation have proof of the difference Family Learning Week and family learning generally can make? Do you have contact details for families willing to share their stories of how Family Learning Week has transformed their lives? Does your organisation have an unusual approach to family learning or ways of attracting new audiences through Family Learning Week?

- Statistics: Do you have the figures or unpublished research to support the need for family learning opportunities and the success of Family Learning Week. Do you have numbers of how many families are learning and how much they are benefiting as a result or Family Learning Week?

- Champions: Do you have enthusiastic, charismatic, passionate, and confident people within your ranks who would make ideal media spokespersons? Does your organisation include experts in family learning or practitioners who have organised Family Learning Week events for several years running? Do you have people willing to be heard on the radio, seen on TV or quoted and photographed for print features?

- In Focus: Can you support your Family Learning Week story with visually stimulating photographs? Do you have colourful, action shots of unusual, fun Family Learning Week in practice? Can you provide good, clear, happy headshots of any potential spokespeople ready for the media?

- Media visits: Do you run family learning activities throughout the year that the media could visit to either take photographs, film learning in action or talk to participating families? Would you be willing to stage Family Learning Week events in advance of Family Learning Week 2007?

Email ldennis@cflearning.org.uk or call 020 7766 0003 to find out more.

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Regional Media Campaign

What we are looking for:

- Stories with a real local angle
- Local celebrities or household names
- Big local venues
- Local learning champions

If you can help, e-mail ldennis@cflearning.org.uk or call 020 7766 0003