Links for Practitioners / Event Organisers

Whether you have an in-house PR team/agency or you are going it alone, the Campaign for Learning's PR advisors are on hand to help you help you sell and tell your learning stories all year round!

If your looking to join one of the Campaign’s media campaigns for Family Learning Week or Learning at Work Day, have an exceptional learning that could tie into a current news issue being promoted by the Campaign or just want to promote your own learning events, projects and successes we can help you hit the headlines!

Getting your organisations name featured in the media can help you reach an even wider audience, raise your profile within your industry or sector and the general public and connect your local activities and initiatives to the national learning agenda.

If your organisation is one that:

• embraces learning
• is willing to share its knowledge and experiences with others
• is developing and running new ways to attract switched off learners
• is running an exciting programme of Learning activities

...the Campaign for Learning’s PR team can help.

If you are running an event for either Family Learning Week or Learning at Work Day follow the following steps to make full use of the promotional opportunities available to you.

Step 1: Use the following links to register your events on-line to be included in regional press releases and other promotional opportunities throughout the Campaigns and beyond.
Learning at Work Day
Family Learning Week

Step 2: See if your organisation has the news stories the Campaign is looking for to sell into national and regional media by checking out the following pages:
Join the Learning at Work Day media campaign
Join the Family Learning Week media campaign

For assistance with year round learning media relations:
Contact Louise Dennis, the Campaign for Learning's PR Manager with a brief outline of your learning stories and to discuss potential media opportunities. E-mail ldennis@cflearning.org.uk Tel: 020 7766 0003. Or click here for alternative contact details for the PR team.

Check out the following media resources to help you get your own PR campaign off the ground:

Tips on getting media coverage:
Generating your own media coverage
Tackling the trades
Regional media advice
Broadcasting your learning events and activities

Press releases:
How to write a press release
Template releases to get you started
Current CfL press releases

Photograhy:
Photography: tips for media use