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The Learning to Learn in Schools project was originally conceived by the Campaign for Learning in 2000 in response to substantial changes in education and advances in the understanding of the process of learning. Along with a growing number of teachers, educational organisations and respected international thinkers, the Campaign felt that a better understanding of Learning to Learn by teachers and pupils could be the catalyst for further improvements in schools. The Campaign believes that it makes sense for schools to develop confident, successful lifelong learners, who are ready to learn anything and have the flexibility and skills that are needed to negotiate, manage and take advantage of 21st century challenges.