Step 4 - Promoting your events

Once you have decided who you want to target, what activities you will be running and who you are going to work with you need to promote your events to the general public.

This can be carried out in a variety of ways with something for everyone's budget:

• Word of mouth - this is the cheapest and most effective way of promoting your event. What could be better than having friends, family or colleagues talking postively about your event?
• Partnerships - if you are working with a partner use them to their full potential. Use their newsletter, website or meetings. If you are working with a school as them to send out letters/flyers through satchel post (this is another very affective way of reaching mothers).
• Media coverage - the FLF PR team wil be working to get national and regional media coverage, but we need your stories. Let us know by registering your event. You could also write your own press release using the tips in our media section and send it to your local newspaper, radio and TV stations as well as 'What's On' websites.
  It is also helpful to have a case study of a family who enjoyed your event highlighting any further learning they took part in afterwards.
• Posters and flyers - Posters will be available for you to use to advertise your event from the middle of August. We also have a template of an A5 flyer that can be used. If you want to produce leaflets think about where you will distribute them. Once again take into consideration who your target audience is. Where do they go? Try places like fish and chip shops, take-away restaurants and local grocery stores.
• Branded goods - order our promotional items to give your event consistent branding. Goodie bags are also a great way of attracting people.

We have a whole section on the website dedicated to helping you plan your media campaign. For more information or help contact the Campaign's PR Manager, Scott Sinclair, on 0207 766 0003 or e-mail.

So you know how to entice the general public along. What will you need to do On the Day?

For more information download your online planning guide.