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Plan of Action for your event: Step 5 Promotion
Let us know
By registering your event with us online or by calling 020 7766 0001 or using a fax back form your event will be promoted to the general public:
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via a national media campaign
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via the internet on www.welovelearning.co.uk and partner websites
Let others know
Once you have decided who you want to target, what activities you will be running and who you are going to work with, you need to promote your events to your target audience. Consider:
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Where your audience go – e.g. shops; leisure venues; workplace
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What they read – e.g. local paper; council website; school letters
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Who they listen to – e.g. teachers; local radio; religious leaders
Speak to your target audience and ask them where they would pick up information.
Promotion can be carried out in a variety of ways with something for everyone’s budget:
Word of mouth - this is the cheapest and most effective way of promoting your event. What could be better than having friends, family or colleagues talking positively about your event?
Partnerships - if you are working with a partner use them to their full potential. Use their newsletter, website or meetings. If you are working with a school as them to send out letters/flyers through satchel post (this is an effective way of reaching mothers).
Write your own press release using the tips in our media section and send it to your local newspaper, radio and TV stations as well as ‘What’s On’ websites. It is also helpful to have a case study of a family who enjoyed your event highlighting any further learning they took part in afterwards.
Posters and flyers - Downloadable posters and templates will be available for you to use to advertise your event from August. See the promotional section. If you want to produce leaflets think about where you will distribute them. Once again take into consideration who your target audience is. Where do they go? Try places like fish and chip shops and local grocery stores.
Branded goods - order our promotional items to give your event consistent branding.
Get On branding - free Get On branded materials are available by emailing GetOnteam@fishburn-hedges.co.uk or phoning 020 7544 3130. Remember to quote FLF09 when you order.
Invite a celeb – to give your event a special touch. It could be an actor or local mayor.
The Festival website has tips on making the most of the media. For more information or help contact the Campaign’s PR Team on 0207 766 0013 or e-mail jwright@cflearning.org.uk
Start adding your events to the Family Learning Festival map
The Learning Revolution is here!
Find out how the Campaign for Learning is supporting this October's celebration of everything that's great about learning for its own sake and for personal, family and community development - and how you can get involved. Find out more
Campaign for Learning welcomes Ofsted report on family learning
Family learning, where children and parents engage together in learning sessions, leads to improved communication, confidence and interpersonal skills in children according to a recent Ofsted report. Children also settled in better in class and had improved relationships with teachers and other children following the sessions. The report found that family learning can also lead to qualifications and employment for parents and give them the confidence and skills to help their child. The Chief Inspector recommends that family learning should be promoted as a core school activity. Read the full report.
Time to brush up on essential skills?
The Family Learning Festival is an ideal opportunity to encourage families to brush up on their skills.The Campaign for Learning is working once again with Get On to help promote and support Skills for Life (maths and English) to families during the Festival. You can also find out more about supporting Skills for Life in our dedicated Skills for Life section, which includes all the latest updates on Skills for Life. Our themes section also has ready-to-run activities that embed Skills for Life and can be used for your Family Learning Festival events.
Updated planning guide
See our updated planning guide, which covers information and advice on planning your Family Learning Festival events
We need you!
As we're all aware, the economic conditions mean that everyone's budgets are stretched. So, we need your help to share ideas with new and existing organisers on how to get the most out of Family Learning Festival events. We'd like you to upload video clips about how to organise an event, your top tips or ideas for activities. If you have footage of event itself that's even better - please get permission from attendees before filming and uploading anything to a public arena.
Once you have your video upload it to www.youtube.com and tag it with "Family Learning Festival" and drop us a line to let us know at flf@cflearning.org.uk See what we already have on our channel youtube.com/familylearningtelly Need some help on making a video.
