Plan of Action for your event: Step 5 Promotion

Let us know

By registering your event with us online or by calling 020 7766 0001 or using a fax back form your event will be promoted to the general public:

• via a national media campaign

• via the internet on www.welovelearning.co.uk and partner websites

Let others know

Once you have decided who you want to target, what activities you will be running and who you are going to work with, you need to promote your events to your target audience. Consider:

• Where your audience go – e.g. shops; leisure venues; workplace

• What they read – e.g. local paper; council website; school letters

• Who they listen to – e.g. teachers; local radio; religious leaders

Speak to your target audience and ask them where they would pick up information.

Promotion can be carried out in a variety of ways with something for everyone’s budget:

Word of mouth - this is the cheapest and most effective way of promoting your event. What could be better than having friends, family or colleagues talking positively about your event?

Partnerships - if you are working with a partner use them to their full potential. Use their newsletter, website or meetings. If you are working with a school as them to send out letters/flyers through satchel post (this is an effective way of reaching mothers).

Write your own press release using the tips in our media section and send it to your local newspaper, radio and TV stations as well as ‘What’s On’ websites. It is also helpful to have a case study of a family who enjoyed your event highlighting any further learning they took part in afterwards.

Posters and flyers - Downloadable posters and templates will be available for you to use to advertise your event from August. See the promotional section. If you want to produce leaflets think about where you will distribute them. Once again take into consideration who your target audience is. Where do they go? Try places like fish and chip shops and local grocery stores.

Branded goods - order our promotional items to give your event consistent branding.

Get On branding - free Get On branded materials are available by emailing GetOnteam@fishburn-hedges.co.uk or phoning 020 7544 3130. Remember to quote FLF09 when you order.

Invite a celeb – to give your event a special touch. It could be an actor or local mayor.

The Festival website has tips on making the most of the media. For more information or help contact the Campaign’s PR Team on 0207 766 0013 or e-mail jwright@cflearning.org.uk