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Join the Learning at Work Day Media Campaign
The Campaign for Learning is working hard to raise awareness of the importance of workplace learning and Learning at Work Day in the media. Your company or organisation could provide the perfect example or illustration that reinforces a Campaign for Learning news story or feature. You can join us on a national or regional level to ensure you get the coverage you want. A win/win for you and for work place learning.
From June 2007: We will be looking to interview employees with exceptional personal workplace learning experience and Learning at Work Day organisers with successful past activities they would like to share with the media. E-mail ldennis@cflearning.org.uk with names and contact details of anyone in your organisation willing to be interviewed by a member of the CfL PR team and a brief outline of their learning stories. Check out case studies from pervious years to give you an idea of what the Campaign is looking for here.
From October 2007: We will once again be promoting our hugely popular Dream Job Competition. If your organisation has any real workplace examples of successful job swapping or shadowing we would love to hear them and use them to back up our media campaign. E-mail ldennis@cflearning.org.uk with the details to get involved.
From December 2007: We will be targeting trade and specialist media with diary notes, activity suggestions and mini articles about how Learning at Work Day has made a difference in business in general and in specific industries. If you have done something spectacular in the past or know you are definitely taking part in Learning at Work Day 2007 and want your organisation included e-mail ldennis@cflearning.org.uk as soon as possible.
From March 2008: The national and regional media campaign for Learning at Work Day 2008 will be in full swing. Click here to find out what the PR team are looking for to help us get workplace learning into the national headlines.
And don't forget to register your Learning at Work Day event with us here so we have all your details on file to include you quickly in any media opportunities as they come up.
- Statistics: Do you have the figures to support the business benefits of learning and Learning at Work Day. Do you have proof that certain types of learning and training programmes and Learning at Work Day activities work or don't work in your organisation or sector?
- Champions: Do you have charismatic, passionate, and confident people within your ranks who would make ideal media spokespersons? Does your organisation include experts in learning or employees who have organised Learning at Work Day for several years running? Do you have people willing to be heard on the radio, seen on TV or quoted and photographed for print features?
- In Focus: Can you support your Learning at Work Day story with visually stimulating photographs? Do you have colourful, action shots of unusual learning at work in practice? Can you provide good, clear, happy headshots of any potential spokespeople ready for the media?
- Pre-recording: Could you set up learning activities in advance of Learning at Work Day 2007? Would you be happy to host a television film crew to record Learning at Work Day in progress? Are you prepared to stage visually stimulating employee activities for photo shoots or filming opportunities?
Email ldennis@cflearning.org.uk or call 020 7766 0003 to find out more.
What we are looking for:
- Stories with a real local angle
- Local celebrities or household names
- Major local employers
- Local learning champions
If you can help e-mail ldennis@cflearning.org.uk or call 020 7766 0003
The information we need to sign you up to the media campaign:
To help us respond to the media as quickly as possible could include the following information when you contact us about joining the media campaign:
- Name and job title of the primary contact for PR purposes
- Direct telephone numbers - including mobile and out of hours
- E-mail address or fax number - for your sign-off approval.
- Brief outline of Learning at Work Day or workplace learning activities
- Confirmed spokespeople who have agreed to media interviews
- Brief outline of any other innovative employee learning approaches
- The level of media coverage you wish to participate in
- You willingness to host TV film crews or photographers.
